THE MARKUP, VIDEOS
Olbermann Digs Deep to Find Ratings Success [Stephen Spruiell]
Tonight, Keith Olbermann tried desperately to convince his viewers that they are not alone. He had to dig deep to do so, but he managed to find a time slot in which he wasn't completely dominated by Fox News — 12 a.m. ET.
So when half of the country is asleep, MSNBC's Countdown rerun beats Fox News's Special Report rerun in the 25-54 demographic. But what about the original airing of Countdown at 8 p.m. ET / 5 p.m. PT? According to TVNewser's ratings scoreboard, The O'Reilly Factor consistently beats Countdown by 2 to 1 margins.
Johnny Dollar has the specifics in his rundown of last night's show:
And in case you're wondering why the infamous, deplorable Keith Olbermann cited Neilsen numbers from the wee small hours of the morning, but not primetime, it may because at 8:00 pm he was back in fourth place again. Even worse, in that same "key demo" he was celebrating, Countdown finished fifth. He even lost to a rerun of Deal or No Deal on CNBC. Yikes! Time to have his writers whip up another special comment for sure.
Sounds like a plan. I hear Iowahawk got his hands on the first draft.
09/28 10:12 PMShare