Stephen Colbert is Sponsoring the U.S. Olympic Speed-Skating Team [Greg Pollowitz]
CNN:
(CNN) — Stephen Colbert may have lost his bid as an underdog presidential candidate last year, but he still wants to represent America any way he can.
The "Colbert Report" host said that his viewers. the "Colbert Nation," will now be the primary sponsor for the U.S. Olympic speed skating team when the squad goes to the 2010 Winter Games in Vancouver, Canada.
The announcement was made on his show Monday night. Earlier, the Netherlands-based DSB Bank in the Netherlands had dropped out as a team sponsor.
"We must ensure that it is America's 38-inch thighs on that medal platform!" Colbert exhorted.
Bob Crowley, executive director of US Speedskating, said Colbert "embracing the US Speedskating Team will provide immeasurable exposure for our sport and very talented athletes."
The team has quite the track record, including 75 Olympic medals and such alumni as Dan Jansen, Bonnie Blair and Eric Heiden. It ranks as the most successful of any United States winter sports team.
Donations can be made via www.colbertnation.com or through US Speedskating's site.
It's actually a brilliant move that will bring more publicity to his show than would traditional advertising, at a far lower cost.
11/04 12:44 PM
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