NEW YORK POST
New York Post will publish a weekly "Page Six" magazine, starting tomorrow [Tom Gross]
In a bid to further increase Sunday circulation and advertising, the New York Post is introducing a magazine version of its popular “Page Six,” starting tomorrow:
The title refers to the gossip page that is the Post’s most recognizable brand, but the magazine will be broader than its namesake. In addition to celebrities, “there’s lots of fashion, some profiles, food, wine, restaurants, stuff like that,” said Col Allan, editor of the Post.
The Post hired Margi Conklin, former editor of Harper’s Bazaar and a British magazine, New Woman, to head Page Six Magazine, and has given her a staff that Mr. Allan said “is around 20 right now, but it’s growing.”
The first issue, at 96 pages, will have ads from Calvin Klein, Mercedes-Benz and BMW, among others, he said — the sort of lucrative displays that are rarely seen in the Post.
The Post’s weekday circulation has risen dramatically in recent years, at the same time that most other newspapers — including the Times — have experienced dramatic declines. It seems more and more New Yorkers are getting fed up with The Times.
09/22 05:29 PM
Share
