Tuesday, October 27, 2009

The Ratings Are In   [Greg Pollowitz]

CNN is in last place:

CNN, which created the all-news cable network almost 30 years ago, hit a new competitive low with its prime-time programs in October, with three of its four programs between 7 and 11 p.m. finishing fourth and last among the cable news networks.

It was the first time that the programs had ever performed that poorly against their news network competitors. October was also the third month in the last year that CNN as a network finished fourth behind the three other cable news networks in prime time with the audience that the networks rely on for advertising sales.

But let's be fair here. The difference between second, thirds, and fourth place is kind of small:

For the month, CNN averaged 202,000 viewers, ages 25 to 54. That was far behind the dominant leader, Fox, which averaged 689,000. But it also trailed MSNBC which had 250,000 viewers in that group and HLN, which had 221,000 viewers.

What don't we say CNN, HLN and MSDNC are all tied for last? 

10/27 11:43 AMShare